Wednesday, April 07, 2010

I stumbled upon an article about Advertising, which I'm interested in. Here's extract of the jobs available for consideration.

The Suit:
- Officially known as account executives, account managers or account directors.
- Receives brief from client and communicates client’s marketing strategy to the creative and media departments.
- Responsible for overseeing the entire ad campaign, including budget issues.
- May also be tasked with developing new businesses for the agency.
- Ideal qualities: strategic thinker, fluent communicator, excellent presentation skills, ability to multi-task and cope well under pressure.
- Ideal qualifications: degree or diploma in business, commerce or marketing.

The Creative:
- Advertising writers are officially known as copywriters.
- Designers are officially known as graphic designers or art directors.
- Being a wordsmith and/ or design whiz with many years of advertising experience can win you the coveted role of creative director.
- The creative director, copywriter, art directors and/ or designers work in a tight-knit team to produce ideas for the campaign.
- Ideal qualities: creativity, ability to accept criticism, ability to produce winning concepts despite tight deadlines, good visual sense, adept at coining catchy headlines and slogans.
- Ideal qualifications: a degree in English or Mass Communications for copywriters. A degree or diploma in graphic design or fine arts for art directors and designers.

The Media Whiz:
- Officially known as media planner, media buyer or media director. Must ensure that the ad is seen, heard or read by as many people as possible from the target audience at the best price. The media planner must determine which media will have the best reach and be most cost efficient.
- The media buyer must negotiate for the best rate with the media agency on behalf of the client. Often, the functions of media planner and buyer may be carried out by the same person.
- Ideal qualities: a hard-nosed negotiator, analytical, good with numbers, well-organized and thoroughly well-versed with various media available.
- Ideal qualifications: there is no set media qualification; a degree or diploma in business administration or marketing may be useful.

Read more at http://community.jobscentral.com.sg/node/448

Well, that's a good article for me to think about my future job.

Anyway, I no longer have to date secretly, that's it.

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